Branding.
So, you can say ...
Companies like Coca Cola, Microsoft, GE, Intel, etc come to recruit at ISB for various management positions.
Or you can say ...
Top 6 out of global top 10 brands trust ISB graduates to lead them to a position of global dominance in the ever changing business environment.
No no. Am not writing a brand line for ISB or anybody. Not qualified enough to do that.
Essence is that in this season of ppt's, job postings, resumes & job talk everywhere - you better package your seemingly commonplace skills as earth shaking capabilities ... just exactly fitting as what was being required of that job posting.
I need to brush my consumer behaviour lessons to make sure that I make the absolutely right impact in the first nanosecond a recruiter sees me or my resume.
Cause & Effect, Front Loaded, Action & Impact are some of the buzzwords in use.
They say that recruitment is a selling process. You are the salesman & your resume is your product. There are some excellent salesmen around carrying great products. These are the sureshot day zero sharks. Real fun is in the tussle between great salesmen with duds & poor salesmen with super products. Who shall win?
Companies like Coca Cola, Microsoft, GE, Intel, etc come to recruit at ISB for various management positions.
Or you can say ...
Top 6 out of global top 10 brands trust ISB graduates to lead them to a position of global dominance in the ever changing business environment.
No no. Am not writing a brand line for ISB or anybody. Not qualified enough to do that.
Essence is that in this season of ppt's, job postings, resumes & job talk everywhere - you better package your seemingly commonplace skills as earth shaking capabilities ... just exactly fitting as what was being required of that job posting.
I need to brush my consumer behaviour lessons to make sure that I make the absolutely right impact in the first nanosecond a recruiter sees me or my resume.
Cause & Effect, Front Loaded, Action & Impact are some of the buzzwords in use.
They say that recruitment is a selling process. You are the salesman & your resume is your product. There are some excellent salesmen around carrying great products. These are the sureshot day zero sharks. Real fun is in the tussle between great salesmen with duds & poor salesmen with super products. Who shall win?
posted by Amit at
1:40 PM
5 Comments:
If whatever happens here is representative of the 'process' they call, there is no room for poor sales(wo)men with good products, and no possibility of a 'tussle' ;) IMHO !
By
Bhars, at 1:32 AM
well I would bet for good salesman with decent product :)
Engg days were different though :)
Best of luck to you for placements and thanks for showering all the gyaan on PG
By
Anuj, at 9:38 AM
Bhars .. am sure the sales(wo)man with good product do well. All the best to you too for your placements & Thanks for stopping by.
Anuj .. I would like to think that way too. :-)
By
Amit, at 7:40 PM
something for placement weak from a career salesman...be the softspoken sales man and gradually unviel ur grand vision, ... do it gradually,tctfully & the impression u will leave will be of more action,and solid thought.this will seal the ....seat.
strategy which works ..atleast for me
By
jeeves, at 9:07 AM
I call it flirting with your resume..!! Recall your first date/crush or whatever... the way you used to dress, the way you used to talk, the show off that you used to do, the stuff that you used to talk. Now Its just the same, only the context is different...!!
By
Alok, at 1:10 PM
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