IT.. Marketing ...

No no... this post aint about placements or my grand(!) career plans. Was browsing through the archives of a marketing gyaan related site when stumbled upon this article. Has some thoughts on how Marketing & IT functions in an org can cohabit & (maybe) co-operate.
Could prove to be useful blabber in interviews incase one is coming from a tech background & pitching for marketing roles.

btw, another useful read here. Funda on something called as 'Sales Learning Curve' - analogous to Learning Curve effects in manufacturing.